Seoul’s SM COEX Artium is home to the largest LED billboard in Korea, marking a pioneering initiative. GIANTSTEP played a pivotal role, producing media art pieces and various advertising videos. We crafted hyper-realistic content, using optical illusions to add depth and dimension amidst the bustling urban backdrop.
SM COEX Artium DOOH : Whale| SM Entertainment
Brand | SM Entertainment
Director | GIANTSTEP