Something Big is Coming to NBC : Young Rock


The in-house creative team at NBC had the idea of embedding a promo for the new YOUNG ROCK sit-com into the Macy’s Thanksgiving Day Parade.

Since the show is based on Dwayne Johnsons teenage years they asked Giantstep to design, build, and animate balloon in the likeness of a younger Dwayne. Once we found appropriate background plates we were able to match move and composite the CG character into the scene.

Production | GIANTSTEP

DirectorHeebok Lee