This company reel, directed by Minhyuk Jang, was created for Hyundai Motors Group to use at large auto shows in Korea. The short film showcases the highly specialized technologies utilized by Hyundai in the steel manufacturing process, safety, and environment-friendly energy.

Giantstep endeavored to create effective camera angles to express safety in particular, which is the basis of all of these processes, as well as Hyundai’s process of pursuing perfection. Ultimately, it was Giantstep’s goal to express Hyndai Motors Group’s future-oriented vision and the progressive direction of its use of technology.